NFTs are taking on a new dimension in art, far from being only available on our screens, they are inviting themselves into our concerts, parties, restaurants and other places where once only physical art reigned.
NFTs want to interact with their community in physics
As new virtual parties in the metaverse grow in popularity, NFTs are making appearances in our physical parties. And this, in order to create a bridge between the two worlds and to strengthen the interactions between the projects and their communities.
An example is last month’s Coachella music festival, where Vault721, a full-service Web 3.0 agency, took over the Villa Royale resort in Palm Springs, CA to host a weekend filled with NFTs, drones performing physical airdrops, and an “ether egg hunt” on Sunday. Easter. Large flat screens displaying NFTs lined the perimeter of the complex, and waiters served THC-infused, NFT-themed dishes prepared by celebrity chefs.
NFTs are becoming “cool”, they are especially taken up by many American influencers, such as Logan Paul, Snoop Dogg and Gary Vee, in order to be seen as hype everyday objects.
They are therefore increasingly present in our lives, like this restaurant in Long Beach, California called Bored&Hungry, in reference to the Bored Ape Yacht Club.
This restaurant was designed by Andy Nguyen, a food entrepreneur, known for creating exciting food concepts. Last March, Nguyen spent US$267,000 to purchase Bored Ape #6184 and two other Mutant Apes after it to gain access to the IP and community rights granted to NFT holders.
Armed with Bored Ape Yacht Club IP, Andy Nguyen transformed the space to show how the marketing potential of BAYC and NFTs can translate to the real world with his business.
It is possible to pay by credit card, or in Ethereum and Apecoin, the currency of the BAYC project. The restaurant was so successful that it decided to stay open permanently despite having been thought of as a 90-day temporary restaurant. The ApeCoin that will migrate from Ethereum to its own blockchain.
Open digital art to as many people as possible
To return to Coachella, other projects have decided to embark on this gateway between Web 3.0 and the physical. Denton, the artist behind Dented Feels, created a personalized Dented Feels NFT live at the event, minted it and raffled it off – around 70 attendees bought raffle tickets at $7,500 each. Angel Baby Hit Squad paraded a real “Angel Baby” in angel wings on the field. A collection called Clay Friends brought heaps of clay and invited people to create and mint their own personalized Clay Friends.
Another NFT company, Gem Set, took the opportunity to show its community that it was serious about the IRL utilities promised to holders. Gem Set is an upcoming collection – no release date has been set – featuring 10,000 NFTs, each tied to a physical diamond. Many collections put physical or asset activations on their roadmap, but most tend to over-promise and fall short. This project is reminiscent of Novilium and its NFTs backed by precious metal coins.
” For us, it’s about getting people to be creative IRL. We’ve all built these online communities, but it’s important to get away from the computer and find time to create said Bo Brannen of Clay Friends.
NFTs are therefore taking a major place in the world of art, festivals and other events that allow people to express themselves and create. This aspect of NFTs develops the feeling of community and reminds us that the democratization of art makes Web 3.0 even more inclusive.
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NFTs become a bridge between the physical and the digital
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