Pininfarina in turn gives in to the NFT trend

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A new world…

The Piedmontese design house has developed, in collaboration with luxury NFT specialists 1of1 and with musician Sasha Sirota, a series of five artworks, Non-Fungible Token, inspired by the original sketches of the unique example of the Ferrari Modulo. These will be auctioned by RM Sotheby’s, during an online session, May 24-26.

Each NFT includes a set of artistic and experimental components. Each of them will present the concept car in a unique context and in a particular historical setting. Five decades have been chosen as the characteristic scenario for each of them: it extends from the 70s to 2020. An artistic video animation with never-before-seen soundtracks will give an additional specific identity to each digital lot offered.

All NFTs will also include original content such as sketches of the designs and exclusive real-world experiences (including a private tour of the company museum, with Chairman Paolo Pininfarina acting as a “guide”). There will also be private sessions with the design team. Additionally, NFT buyers will be able to own a unique digital replica, for the Metaverse, of the car. Finally, owners will be honored with framed physical artwork of the concept car, belonging to each NFT package.

“We are proud that our first NFT collection is dedicated to giving new life to the Modulo,” said Paolo Pininfarina, President of the Group. “The concept car designed in 1970 is a manifesto of Pininfarina’s vision: beauty and innovation to design the future”.

“We enter the NFT world with the intention of exploring its limits and opportunities”, says Silvio Angori, CEO of Pininfarina. “The metaverse is an area to which we can make a significant contribution as producers of cutting-edge creativity for 90 years. Our huge creative archive, the ability to imagine the future of design using the most advanced technologies open up new avenues for the economic enhancement of our brand.

The rolling saucer

The style of this car, characterized by two superimposed shells, was defined as “the search for pure form in its deliberate geometry”. The Ferrari Modulo, whose full name is Ferrari 512 S Pininfarina Modulo, was a concept car from 1970, born as a unique piece. This superb creature has explored new avenues in terms of expressive style and architecture. It was in the futuristic movement of the time, characterized by angular and stealthy lines, which were also found in the Alfa Romeo Carabo, Lancia Stratos Zero and Maserati Boomerang concepts.

The Modulo was powered by a 557 hp 5-litre V12 60° engine from the Ferrari 512 S sport-prototype of Scuderia Ferrari, for an estimated top speed of 354 km/h, and a 0 to 100 km/h in 3.1 sec. Access to the passenger compartment of the Ferrari Modulo is not through conventional doors, but through the roof opening, which slides forward to allow you to take your place in the two seats.

Its official presentation took place at the Geneva Motor Show, where it left everyone speechless. Reactions to the Italian pavilion at the Osaka Expo, the same year it debuted, were similar. After all, the Modulo looked like a car from outer space. The Modulo also served as an ambassador of Italian style in Mexico City in 1971 and has won more than twenty awards.

The Modulo was bought in 2014 by the American collector James Glickenhaus, known for his prototypes entered in the WEC, who had it restored. The model bears the signature of Paolo Martin, who developed its characteristics from the basis of the beautiful 512 S, one of the most fascinating sports cars of all time, the great rival of the Ford GT40 at Le Mans.

to summarize

Pininfarina is going to auction 5 NFT (Non fungible token) created around the memory of the 1970 Ferrari Modulo concept car, a real rolling saucer. The famous studio, full-fledged manufacturer with the Battista hypercar, joins other prestigious brands in this trend.

Nicolas Anderbegani

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Pininfarina in turn gives in to the NFT trend


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