Pininfarina launches its very first NFT collection dedicated to Modulo

TORINOItaly, May 14, 2022 /PRNewswire/ — Pininfarina unveils a stunning NFT collection focused on one of the most iconic and futuristic automotive designs of all time: the Modulo concept car by Pininfarina.


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Pininfarina's fist NFT Collection dedicated to the ModuloPininfarina launches its very first NFT collection dedicated to Modulo

Pininfarina’s NFT Modulo, in collaboration with 1of1, the specialists in luxury NFTs, launched by ARTM Technologies, in the development of solutions for the metaverse, and with the emblematic musician, Sasha Sirotawill be offered as a series of five pieces of artwhich will then be auctioned by RM Sotheby’s as part of a dedicated online sale, from May 24 to 26, 2022. Please click HERE.

The NFT collection is inspired by the “unique” original sketches of the Modulo, preserved until now in Pininfarina’s private archives, and developed with the active collaboration of the Pininfarina design team.

Each unique NFT includes a set of artistic and experiential components that allow NFT owners to become part of Pininfarina’s iconic legacy by having access to a range ofbenefits and extraordinary contents.

Each NFT will be characterized by a video-animation artistic with original soundtracks and a unique period setting, each NFT presenting Modulo in a different context, respectively in five distinct decades from the 1970s to 2020.

Each NFT will additionally feature a original content such as sketches of the original and rare designs, as well as exclusive real-world experiences (including a reserved visit of the company museum accompanied by the president of Pininfarina, Paolo Pininfarina) and private sessions with the design team. Additionally, NFT owners will own a unique digital replica of the Pininfarina Modulo; the very first Pininfarina car ready for use in the Metaverse. Owners will also be given framed physical artwork of the Modulo corresponding to each of the NFT packs.

We are proud that our first NFT collection is dedicated to breathing new life into the Modulo. The concept car designed in 1970 is a manifesto of the Pininfarina vision: beauty and innovation to design the future “, said the President, Paolo Pininfarina.

“We are entering the world of NFTs with the intention of exploring its frontiers and opportunities. The metaverse is an area where we can make a significant contribution because we have been producers of cutting-edge creativity for 90 years. Our huge archives, our ability to imagine the future of design using the most advanced technologies open up new avenues for the economic enhancement of our brand,” said Silvio Angori, CEO of Pininfarina.

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Pininfarina's fist NFT Collection dedicated to the ModuloPininfarina launches its very first NFT collection dedicated to Modulo

Pininfarina LogoPininfarina launches its very first NFT collection dedicated to Modulo

Pininfarina launches its very first NFT collection dedicated to Modulo

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Pininfarina launches its very first NFT collection dedicated to Modulo


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