“PLUSH”: with these teddy bears in NFT, become a co-producer of an animated film

What if you treat yourself to a teddy bear, digital, but which belongs only to you? A teddy bear, or rather an image of a teddy bear, which could come alive alongside other teddy bears in a film… You would then become co-producer of a feature film entitled “PLUSH” (like “plush”), designed by graphic designers who worked on “Comme des Bêtes” 1 and 2, “Tous en Scène” 1 and 2, “Le Grinch”, “Les Minions” or “Me, ugly and mean” 2 and 3. A potential blockbuster therefore, which will be released for Christmas 2023, and could make you money on its box office entries.

Thirteen French actors or singers (Gims, Dadju, Kev Adams, Rayane Bensetti, Éric Judor, Gérard Darmon, Audrey Lamy, Camille Lellouche, etc.) have already signed to lend their voices to “PLUSH”, and American celebrities have given their consent to the English version. Renowned animators have worked on its heroes and screenwriters have written the plot, which will feature an individualistic bear and a community close to nature who will face the environmental emergency together. All that remains is to find the funding… And that’s where the teddy bears come in: mid-May, the site www. PlushNFT. io will offer individuals the opportunity to purchase digital teddy bears.

All unique, with or without their crests, their feathers or their wings, their dark or flashy colors, their happy or angry face, the teddy bears, like their accessories, were imagined by graphic designers before 50,000 combinations were generated by a algorithm. Each will be offered for sale at a price of approximately 1250 euros as “NFT”. Digital works of art, so (“NFT” means “non-fungible token”), in the same way as mini-videos of flying cats, images of football cards or digital collages whose prices soar, sometimes up to millions of euros. Each acquirer of an NFT PLUSH will possess a digital ownership certificate.

“Every buyer of an NFT PLUSH should, at a minimum, see their stake multiplied by three”

Internet users will buy their teddy blind, like a bag of Pokémon cards, and will not discover it until one or two weeks later. Those who wish can sell their bear or buy others on the platform. www.opensea.io, where the collection will be exhibited. The law of supply and demand will then set prices, and all transactions will be visible. If only some of these teddy bears will come to life in the film “PLUSH”, all owners of NFT PLUSH will become co-producers of the feature film. As such, they will be able to direct its scenario via a voting system and share 80% of its profits at the box office.

Behind this 100% French project are the company Illuminart, created for the occasion, and the Rooftop Production and Karlab studios. Illuminart’s calculation is simple: “Since the average grossing of major animated films is $700 million, each purchaser of an NFT PLUSH should, at a minimum, see their stake multiplied by three,” the company estimates. What if the bear cubs don’t find all takers? Those who have them would then vote to decide what to do with the project (a reduced budget, for example). And if the film never saw the light of day, the teddy bear holders would simply remain owners of these works of art having their value in Ether, a cryptocurrency like Bitcoin.

Some “voices” of the film, such as Kev Adams or Ludovik, have already fanned the “PLUSH” project on their social networks. Others will soon post messages… If “PLUSH” is to be the first animated film financed via NFTs, other actors in the cinema are interested in new financial technologies. The company Diversité du Cinéma Français, sponsored by Claude Lelouch and managed by his daughter Sarah, has just launched KlapCoin, a cryptocurrency intended to produce audiovisual projects, which will be open to individuals on April 28.

As for Martin Scorsese, he will produce entirely with NFT his next opus, “A Wing and a Prayer”. This time, no bears, but digital certificates of ownership allowing to visit the film studios, to attend the premiere… and to be interested in the receipts.

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“PLUSH”: with these teddy bears in NFT, become a co-producer of an animated film


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