Ralph Khoury clears the NFT jungle for Lebanese artists

He is red-haired and myopic, with a preference for round glasses. His nickname was all found: Ginger Potter, the red Harry Potter. This geek-oriented illustrator, holder of a master’s degree in interior architecture from Alba, wanted to make a living from his art rather than taking a job and making a hobby of his talent. For three years, benefiting from the support of his family, he imposed on himself the discipline of posting one work a week on his Instagram account, while thinking about ways to become financially independent in a country in crisis. His works reflect his moods of the moment and illustrate his meditations as a young Lebanese trapped in a dystopia. A little extraterrestrial character becomes his avatar, even his puppet, which he animates as he pleases through spaces that sometimes recall Lebanon and sometimes become abstract with a psychedelic note.

Without brushes or canvas

Last October, Ralph Khoury decided to embark on the world of non-fungible tokens, or NFTs, these virtual goods which are sold in cryptocurrency on the metaverse markets, in this case in an art gallery of the OpenSea . A practice that not only turns out to be profitable, but also costs him almost nothing, since it exempts him from material costs that are often prohibitive for young artists who count every penny to equip themselves with brushes, canvases, colors and others. All he has to do is draw his work with his computer equipment and put it online. He will not even need to charter it to the purchaser who can, for his part, choose what he likes and buy it in cryptocurrency.

Illustrations by Ralph Khoury, known as “Ginger Potter”. Photo DR

A full time job

Converted digital artist, the one that his fans, who have gone from 600 to more than 40,000 in a few months, recognize by his pseudonym, Ginger Potter, will embark on a marketing operation to raise public awareness of his work and his approach. . Because the Web is vast and one can easily disappear there. The other side of this brilliant medal is that it implies full-time work, with almost no rest period. Without renouncing her status as a traditional artist, Ginger Potter appreciates the freedom offered by the virtual space to sell or not the intellectual property of her work, which allows the buyer to make the use that suits him. , and even market it by printing it on t-shirts, posters or other media. This choice has its material advantages, since it can earn the artist royalties for life, of the order of 10% for each resale of the work. The artist can also choose to sell the physical work with its virtual version in the form of NFT, explains the creator.

Convinced investors

With two collections of 21 pieces each, already sold out since their release, Ralph Khoury now has both feet in the metarvers. After his series in JPEG format (still image compressed according to a decoding standard defined by an algorithm), he embarked on the preparation of a series of small video animations, always 21, a lucky number, in MP4 format. Regarding the buyers of his works, Ralph Khoury defines them as art enthusiasts from all over the world. They wouldn’t have much in common, other than that they like his work and are supportive when he approaches them for advice. The illustrator estimates their number at around forty, all regular NFT collectors, both art lovers and speculators who hope to see the value of their acquisitions increase.

1650403115 878 Ralph Khoury clears the NFT jungle for Lebanese artistsIllustrations by Ralph Khoury, known as “Ginger Potter”. Photo DR

This currency

Asked if his NFTs are sold at auction, as is often done in the metaverse, Ralph Khoury points out that his prices are still quite affordable, so this has not happened yet, although a few days ago , a collector was looking for a partner to “share” the acquisition of a work. Nevertheless, to date, the works have been sold to unique buyers, although the artist says he is tempted to test an auction, once his next circulation has sold. “I sold my first works at 0.05 Etherium, which is roughly equivalent to $150. The coins of my next collection will be offered at 0.25 Etherium (about $750 according to the price of Etherium at the time of the sale), which represents five times the value of the previous ones and demonstrates a clear added value” , he says. And if most of the collectors of his works are international, Ralph Khoury points out that he also has a percentage of Lebanese collectors who have already reserved certain pieces from his new series.

A new standard?

If the metaverse is still a fuzzy concept for most people, it’s because it’s still in its infancy. Just as the internet in the 1990s was not of immediate interest before it imposed itself as a pillar of daily life, the virtual market that can already be visited with augmented reality equipment is not far from become a new norm, especially since Covid-19 has introduced habits into the world of work and commerce that are destined to last. Ralph Khoury’s wish is to train Lebanese artists to join his approach and follow him in the metaverse to be able to live from their art.

He is red-haired and myopic, with a preference for round glasses. His nickname was all found: Ginger Potter, the red Harry Potter. This geek-oriented illustrator, holder of a master’s degree in interior architecture from Alba, wanted to make a living from his art rather than taking a job and making a hobby of his talent. For three years, with the support of his family, he…

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Ralph Khoury clears the NFT jungle for Lebanese artists


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