Today, Samsung is kicking off a week-long “Discover Samsung” event, supported by NFTs and a scavenger hunt via their Discord community.
Samsung launched their Discord community, or server, in June. Earlier this year, they also opened a presence on Decentraland called Samsung 837X, and that location will host virtual events throughout the week.
By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand is showing how these emerging experiences can bring young consumers into traditional fall sales events.
– Advertising –
Read next: 4 Key Strategies for NFT Brand Launches
Look for clues. Fans of the brand will receive a series of three questions on Samsung’s Discord server. They will find the answers to the questions somewhere on Samsung.com or Discord.
Once this part of the game is completed, Discord users will then submit their MetaMask wallet address on Discord for a chance to win an NFT worth up to $500 in discounts on Samsung products.
NFT and price. Participants will have until 5 p.m. ET on September 14 to answer questions. The next day, Samsung will deposit the NFTs to the user, and each NFT will have a randomly assigned value from $0 to $500.
Attendees will then be able to redeem their NFT for an online certificate to use when purchasing Samsung products during the event.
In addition to everyone who receives an NFT of a certain value, 30 winners will receive other prizes totaling $10,000 in gifts.
Metaverse business events. Samsung will also hold sales events at the Samsung 837X. These live-streamed events will feature products pulled from real users’ wishlists on Samsung.com.
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Why we care. It’s not just about planting a flag in the metaverse. Instead, it’s about what brands do once they and their customers get there.
This metaverse campaign has the familiar sweepstakes elements that have been a part of marketing for ages. There are discounts and other prizes that strategically also look like loyalty programs. This promo updates strategy by making it fun with a digital scavenger hunt that engages members of the Metaverse community on Discord and Decentraland.
Macy’s and Old Navy have also abandoned NFTs during seasonal festivals. Difference deployment of special clothing for virtual pets. The most promising executions are part of a longer, multi-step roadmap – gender that Under Armor puts in place for 2022, 2023 and beyond.
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Samsung Launches One-Week Metaverse And NFT Activation TechRadar
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