• Stade Toulousain today announces the launch of a unique system in the world of professional rugby clubs.
• The club will use NFTs to enrich its relationship with its community of supporters in France and internationally.
• 18,754 NFTs for the 2021-2022 season will be distributed free of charge to subscribers and then during the last game of the regular season at home on June 5, 2022.
• Owners of this qualifying NFT will then have the opportunity to win by drawing lots, but also to buy, one of the 1,907 Premium NFTs giving access to exclusive products and experiences.
• Arianee, the leading platform for web3 solutions for brands, enables Stade Toulousain to master the technology required for the operation from start to finish and to simplify the experience for users.
• Horrea, a brand revenue digitization solution and partner of Arianee, advises and supports the Stade Toulousain in this first initiative.
The web3 and in particular the NFTs develop the relationship of the club with its community of supporters by freeing itself from physical borders in particular. This operation is therefore aimed at the 10 million fans of Stade Toulousain throughout the world, at rugby lovers but also at all “enthusiastic NFTs”.
Initially, 18,754 NFTs (equivalent to the number of seats at the Ernest-Wallon stadium) will be distributed to subscribers, then to all supporters, in an extremely simple way. Thanks to Arianee technology, users will simply have to click on a link or scan a QR code distributed to the community, but also in the stadium on the occasion of the reception of Biarritz Olympique for the last match of the season. regular. They will be able to recover and collect for free, in their Wallet, the NFT of the 2021 – 2022 season of Stade Toulousain (Drop de NFT).
In reference to the date the club was created, 1,907 Premium NFTs will then be made available only to owners of one of the 18,754 free NFTs for the season. These Premium NFTs can be obtained in three ways: 15% of them for free, via a draw, 40% sold at a price of 30 euros: including tax, 40% sold in cryptocurrency at a price of 0.015 ETH. The remaining 5% are inaccessible because reserved for players, partners and players of the club.
A true digital collector’s item, the NFT Premium will also give its owner access to exclusive products, experiences and surprises for this end of the season.
Thus, a personalized and nominative scarf will be sent to each owner of NFT Premium. They will also be able to send their messages of support directly to the players through screens in the changing rooms and at the training centre. They will also participate in draws to win unique experiences such as a videoconference with club players, participation in a press conference or the fact of being able to experience a match as close as possible to the field.
Stade Toulousain sees in this first experiment the unique opportunity to create the supporter experiences of tomorrow and to affirm its ambition for the future of the institution and its economic model.
Didier Lacroix, President of Stade Toulousain declares: “It is in the nature of Stade Toulousain to be a pioneer and to open the way. The web3 raises many questions and this first experiment will allow us to learn so as not to miss this major revolution. This is why we have thought of a complete system, accessible to all and with very high added value for our supporters.
Pierre-Nicolas Hurstel, CEO & co-founder of Arianee adds: “Our platform allows brands to deploy and control their web3 experiences. Our technology is now used by leading brands in their category. The leadership and strength of the Stade Toulousain brand, in world rugby and more broadly in sport, therefore made this collaboration natural. Our turnkey solutions but also the support of Horrea enabled us to very quickly implement this first foray into web3.”
About Stade Toulousain
Stade Toulousain plays in the Top 14 and in the European Cup. Since its creation, Stade Toulousain has won the French Rugby Union Championship 21 times and is five times European Champion. This makes it the most successful French and European club to date. In 2019, Stade Toulousain was recognized as the French rugby club with the greatest notoriety, and the fourth French club, all sports combined. In 2019, Stade Toulousain was ranked 1st Training Center by the National Rugby League as the most efficient of the Top 14. Beyond the purely sporting framework, Stade Toulousain, as part of its CSR approach, is committed fully in the economic and social life of their city and region.
Founded in 2018, Arianee is the first Web3 solutions platform for brands. Arianee’s open-source protocol is blockchain-based and helps brands deploy their Web3 strategy by enabling them to tokenize, distribute and leverage NFTs to transform their relationships with their communities. The Arianee platform makes it possible to create a direct, perpetual link that respects personal data. Bringing together major brands and technology partners, including IBM and The Sandbox, in its vision to build a decentralized Internet. Arianee is known for its most recent partnerships with the brands Printemps, Panerai, Groupe Casino and its long-standing partners, the Richemont group, Ba&sh, RSVP, Breitling and Paris Fashion Week.
Horrea is a brand revenue digitalization solution. In an increasingly digital world, transforming and developing its sources of revenue has become an obligation for companies that want sustainable growth. Horrea’s teams support brands in this challenge and thus pave the way for new distribution and retail experiences. www.horrea.fr
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Stade Toulousain enters the web3 and is about to pass its first “drop” of NFT
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