Starbucks Odyssey: all about the coffee king’s Web3 and NFT project – LeBigData.fr

Starbucks Odyssey is the famous coffee chain’s Web3 and NFT platform project. Find out everything you need to know about this innovative initiative, and how to register for this program.

Despite the evolution of society and technological progress, there are things that do not change. For coffee aficionados, nothing will ever replace an espresso or a cappuccino.

Nevertheless, Starbucks wants to move with the times and decided to enter the era of Web3. The famous American firm present in 80 countries has just announced his Starbucks Odyssey project : a new experience combining the Starbucks Rewards loyalty program with an NFT platform allowing customers to earn and buy digital assets. They can then unlock exclusive experiences and rewards.

Before revealing its plans to the general public, Starbucks had already talked to investors about it.. The company believes this new experience will expand the current Starbucks Rewards model, allowing customers to earn “stars” to redeem for rewards such as free drinks.

starbucks odyssey

Through Starbucks Odyssey, the firm wants to allow its most loyal customers to earn more rewards while building community.

To bring this project to life, Starbucks called on to Adam Brotman : the architect of the Mobile Order & Pays system and the Starbucks app. Now co-founder of the startup Forum3, the expert this time played the role of special adviser. His team worked on Starbucks Odyssey alongside Starbucks marketing, loyalty and technology teams.

Beyond fad: Web3 as a means

Starbucks is known for take advantage of emerging technologies and make them more accessible and easy to access for its customers. In the past, Starbucks has introduced WiFi in its shops to encourage customers to spend more time there.

In addition, she also adopted the concept of mobile wallet long before the democratization of Apple Pay. She also kissed the mobile ordering system before the Covid-19 pandemic.

Many traditional companies are entering the Web3 market, but are often criticized for their superficial approach and purely thought for marketing. However, Starbucks assures that this is not the case…

Starbucks has been taking a close interest in Blockchain technologies for several years, but the firm only initiated this project six months ago, according to CMO Brady Brewer. The coffee chain wanted invest in this technology, without rushing. She wanted to find a way to use this technology to improve her business and expand her existing loyalty program.

This is how Starbucks came to use NFTs as passes to its digital community. However, in order not to repel its customers who are less fond of technology, the company prefers avoid highlighting the technology on which the experiment is based.

As Brewer explains, ” it’s based on blockchain and web3 technologies, but the customer – to be honest – may not even know that what they are doing is interacting with blockchain technology “. the Web3 is seen as a means, not an end.

What is Starbucks Odyssey?

On the Starbucks Odyssey web application, users will be able to jump into different activities called “journeys” (travel). This will include, for example, playing interactive games, or taking up challenges.

By participating, customers will be able to deepen their knowledge of the brand Starbucks or coffee in general. As they complete the journeys, members can collect digital objects in the form of NFTs called “journey stamps”.

In parallel, a collection of limited edition NFTs will be available for purchase in the Starbucks Odyssey app. This app will be available on the web or on mobile.

Journey Stamps: NFTs based on the Polygon blockchain

NFTs are based on the Polygon Blockchain. It was chosen among different blockchains, for its “Proof-of-Stake” technology using less energy than first-generation “Proof-of-Work” blockchains like Bitcoin.

However, purchases will be made with a debit or credit card. A crypto wallet will not be necessary.

The firm is convinced that this simplicity will further encourage customers to embark on this web3 experience. It is also a way to avoid transaction fees related to the purchase of NFT.

Currently, Starbucks does not have not yet indicated how much the NFTs will cost and how much will be available at launch. These decisions have not yet been finalized.

The different “journey stamps” NFTs will all have a point value based on their rarity. They can be bought or sold between Starbucks Odyssey members on the Marketplace. The property will be secured by the blockchain.

Each NFT’s artwork is co-created by Starbucks artists and external artists. Part of the revenue generated by the sale of limited editions will be donated to charities chosen by employees and corporate customers.

Unlike many current NFT communities, Starbucks wants to make sure anyone can earn Journey Stamps without shelling out a fortune. According to Brewer, “ there will be many ways to earn rewards without spending large sums “.

He is pointing out that the firm ” wants to make it very easy and accessible ». Thereby, ” there will be many everyday experiences that customers can earn such as virtual classes or access to limited-edition merchandise. The range of experiences will be wide and very accessible “.

What are the Starbucks Odyssey Rewards?

By collecting these stamps, members will earn points to unlock exclusive rewards. While stars in the current Starbucks Rewards program primarily earn free coffees or goodies, Odyssey points will be redeemed for experiences and other perks.

The cheapest rewards will range from a simple virtual espresso to access to merchandise derived from collaborations with the artists. By earning more points, you could, for example, receive an invitation to a special event organized at Starbucks Reserve Roasteries or even win a trip to the Starbucks Hacienda Alsacia coffee farm located in Costa Rica…

The best rewards will likely go to people who buy NFTs, but it will still be possible to accumulate points to offer beautiful gifts.

An integrated program with Starbucks Rewards

Starbucks wants to integrate Odyssey with its existing Starbucks Rewards loyalty program. The activities allowing to earn NFT will be for example connected to Starbucks purchases performed in the real world.

Odyssey users will earn NFTs by completing challengesand this may include real-world activities such as try three espresso menu items “.

The user will have to present your barcode when paying, as is currently done to earn Starbucks Rewards stars. The transaction will then be counted towards the Starbucks Odyssey challenge.

For now, the firm does not yet know what games, challenges and quests will be offered at launch. Nevertheless, Brewer clarifies that there will be ” experiences directly related to customer behavior in stores “.

How to use Starbucks Odyssey?

The Starbucks Rewards members will be able to connect to the Starbucks Odyssey web application using their current credentials.

The waiting list for the web3 platform will be open from September 12, 2022 at waitlist.starbucks.com. the launch is planned for the end of 2022 for people on the list, and the platform will open more widely in 2023.

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Starbucks Odyssey: all about the coffee king’s Web3 and NFT project – LeBigData.fr


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