Shortly after the adoption of cryptocurrencies as a means of payment, Tag Heuer surprises us again with a new NFT-friendly smartwatch.
TAG Heuer in the age of Web 3.0
A few weeks ago, we told you about the introduction of online cryptocurrency payments by Tah Heuer, for now only in the United States. It is therefore possible to buy your watches with 12 cryptocurrencies, including Dogecoin! Even if the bear market is not the best time to sell your cryptocurrencies.
It was in this popularization of Web 3.0 at Tag Heuer that the Swiss company decided to add a new feature to its smartwatch. In a Press releasewe learn that the “Tag Heuer Connected Caliber E4” feature now allows you to show your NFTs on your wrist.
” As a forward-thinking and innovative brand, TAG Heuer is here to help watch lovers stay in tune with our changing world. We seek to create unique and exclusive experiences that capture the spirit of the times. This is why, shortly after entering the cryptocurrency space in the United States, TAG Heuer took another bold step into the Web3 world. We are introducing an NFT viewer so customers can showcase their collection of digital assets, with verified proof of ownership, on their TAG Heuer Connected watch. can we read on the press release.
To determine how to best customize the look and functionality of the watch for NFT holders, the watchmaker says it consulted with so-called “blue chip” NFT communities, such as the Bored Ape Yacht Club, Cryptopunks, CLONE-X and World of Women.
” I have a keen interest in the NFT space and this feature is in line with TAG Heuer’s tradition of avant-garde and technological innovation. said Frédéric Arnault, CEO of TAG Heuer, in a press release. ” Watch this space, because TAG Heuer will have more stories to tell on Web3. »
Frédéric Arnault does not hide his enthusiasm for NFTs and even changed his profile picture on his Twitter account on May 24, after buying a BAYC.
Web 3.0 and luxury
Many companies are jumping into Web 3.0, whether it’s creating fashion shows in the metaverse on Decentraland or simply accepting bitcoin payments at select Gucci stores.
Adoption is growing in the luxury sector, Tag Heuer shows us that it is possible to combine Swiss excellence and Web 3.0. Indeed, companies are not obliged to radically transform themselves by creating NFT products without intrasec value, but by adopting the technology, one can mix the arts and the times.
Having a Bored Ape or his favorite NFT on his wrist while having a watch designed and created by Swiss watchmakers is a way for the investor to merge eras. The fashion sector evolves with the tastes of consumers, even if some designers refuse this change, it is a normal evolution and digital is becoming more and more present in our lives.
Tag Heuer therefore continues to surprise fans of Web 3.0, it is a strategy that will surely bear fruit in the next bull market when investors will be looking for spending that combines pleasure and interest.
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Passionate about geopolitics, economy, cryptocurrency, Eurasia and travel! (as far east as possible), crypto-trader for 4 years.
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TAG Heuer launches a smartwatch function that allows you to display NFTs
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