Takashi Murakami’s iconic flower declined in 324 NFT with Hublot watches

It is one of the most famous works in the world. This daisy with its mischievous smile and colorful petals has made Takashi Murakami a major figure in contemporary art. In 2006, he rose to sixth place in the ranking of the most expensive artists in the world according to Christie’s. On the occasion of the Watches & Wonders 2022 international watch fair, the Swiss watchmaker Hublot and Takashi Murakami are launching two NFT gifs, extending their collaboration on two limited edition watches launched in 2021. The two models concerned are the Hublot Classic Fusion Takashi Murakami All Black – set with diamonds – and the Hublot Classic Fusion Takashi Murakami Sapphire Rainbow – whose dial is set with rubies, pink sapphires, amethysts, blue sapphires, tsavorites, yellow sapphires and orange sapphires. A worthy heir to the pop art invented by Andy Warhol, Takashi Murakami is a pioneer of collaborations with fashion. In 2002, he distinguished himself with Louis Vuitton in a collection of bags, reinterpreting the iconic monogram with acid colors. More recently, in 2018, he co-signed works with the late Virgil Abloh for an exhibition at the Parisian gallery Gagosian. Cultivating this pioneering spirit, he says about this new project with the Swiss watchmaker: “Today, it would be unthinkable for me to produce my works without a computer, continuing my collaboration with Hublot by adopting new forms of artistic expression such as NFT seems to me to be the natural way for the development of our relationship. We are looking forward.”

In the work of Takashi Murakami, whatever the media on which he expresses himself, bright colors are essential. Carried by an unbridled, strange and singular imagination, the artist populates his universe with magical animals, astonishing creatures, mischievous monsters and a now signature flora, under the banner of an artistic movement launched and popularized by Murakami himself, in 2001, during an exhibition in Los Angeles. Named Superflat, this current influenced by anime, manga and Japanese pop culture, combines the aesthetics of pop art with the kitsch of kawaii culture: the Murakami flower is one of the best examples. In January, the artist made his entry into the world of NFT works with his famous signature flower. To celebrate the year of the Tiger, he thus launched the “NFT Flower” series comprising 108 variations in pixel art of this one, reinterpreted in the spirit of the Tamagotchi, the Japanese virtual pet.

While only 300 physical watches were sold by Hublot for this special edition, the NFT version of this exceptional collaboration includes 24 additional units which will be available to the public from May (the other 300 NFTs being offered to purchasers of the watch).Our collaboration with Takashi Murakami leads us towards digital art, a field of expression in which Hublot has acted as a pioneer in the watchmaking world, commented Ricardo Guadalupe, CEO of Hublot. From now on, NFTs become an integral part of our artistic universe Hublot Loves Art!” From two watches, one completely black and another in bright colors, the artist offers two gifs in pixel art. He stages the flower in the dial of the watches, with the eyes which close and open, while the petals spin at full speed. Of the 324 NFTs published, 216 are backed by the Classic Fusion Takashi Murakami All Black model and 108 by the colored version Classic Fusion Takashi Murakami Sapphire Rainbow: the NFTs can be exchanged between holders, from May, on a platform created for the occasion .

24 NFTs will be available to the public as of May 2022.

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Takashi Murakami’s iconic flower declined in 324 NFT with Hublot watches


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