The 6 women to absolutely follow in the new world of NFT

Entrepreneurs, artists, activists: they show us the way forward towards a more committed and egalitarian Web3.

Yam Karkai, founder of World of Women

Empowerment through art. A pioneer, this artist co-founded World of Women (WoW) in 2021, a community doubled as a platform, which brings together more than 10,000 NFT works by women. Be, to date, the largest collection of virtual art in the world! Focused on female empowerment, Yam Karkai celebrates “representation, inclusivity and equal opportunity for all”. It was via WoW that Reese Witherspoon bought her first NFT, which she immediately made her profile picture.

The second World of Women NFT portrait sale is expected to take place before the end of the year. WORLD OF WOMAN

Its impact: the collaboration with Reese Witherspoon did not stop there since the actress’ production company, Hello Sunshine, signed a partnership with WoW to adapt the platform’s portraits into characters for series and films. “While cryptos and NFTs are still largely dominated by men, there are inspiring leaders like World of Women who are creating incredible communities for women in this major shift for media and technology.”

Inna Modja, head of Code Green

NFTs at the service of the planet. This Franco-Malian has more than one string to her bow. After being a model, she showed her talents as a singer and songwriter through three successful albums, while actively engaging for the climate and women’s rights. In 2019, she produced the documentary The Great Green Wall on the fight against the progression of the desert in the Sahel, in Africa. She then founded Code Green, a platform that connects artists, coders and contributors who want to take action for the planet.

Code Green multiplies collaborations with NFT actors to raise their awareness of the protection of the Earth. KRISTY SPAROW/ AFP

Its impact: Code Green organizes NFT auctions with the aim of financing ecological projects. But the collective also acts as a consultant for NFT artists and platforms on how to “give back to the planet”. Last International Women’s Day, Code Green collaborated with Vinci and World of Women to organize the first NFT art exhibition of 22 artists, displayed in more than 20 airports around the world. Inna Modja has also been named UN ambassador for her commitment.

Lisa Mayer, Founder of Boss Beauties

Generation Z. An NFT platform “designed by girls, for girls”, that’s what Lisa Mayer wanted to create when she launched Boss Beauties. For her first collection of 10,000 NFTs, this highly exposed entrepreneur called on artists from the new generation (the “GenZ”) to create portraits of women they would like to “be or see exist in the world”. world”. The series, produced in eight weeks, sold out in an hour and became the first NFT collection exhibited on Wall Street, the New York Stock Exchange… Quite a symbol! Boss Beauties then made a name for itself by signing partnerships with leading brands, such as Barbie, Hugo Boss and Neiman Marcus.

Its impact: Lisa Mayer has also created a foundation whose objective is to offer mentoring programs and internship offers for young girls, but also to finance scholarships for female students.

In video, women in digital: the key figures

Stacey Yael, founder of Visible Women

The promise of gender equality. This American became a true figure of female empowerment when she launched Visible Women, a community that aims to promote gender equality in NFT. It creates personalized portraits for its members, publishes a feminist newsletter with news on the subject, and aims to integrate 100,000 women into the promising NFT sector. “It is clear that the virtual world is overlapping the real world and that women are not represented enough. Today we have the opportunity to generate parity in NFTs and influence the real world. Inspired by Gloria Steinem (major icon of the American feminist movement, editor’s note), the guideline of Visible Women is that women must have a place at the NFT table.

Resolutely feminist, Stacey Yael seeks to facilitate women’s access to the world of Web 3.0. Screenshot Instagram/@stacey_yael

Its impact: Last June, Visible Women hosted their first NFT Gathering in New York City with the CryptoMondays Group, at a brand new space dedicated to cryptos on the Lower East Side, EmpireDAO.

Maliha Abidi, head of Women Rise

Diversity 3.0. At only 26 years old, she is one of the leading figures of diversity in NFT. Born in Karachi, this American-Pakistani who arrived in California at the age of 14 says she suffered from the absence of an example of a woman like her. “I found there was a distinct lack of representation, especially from the part of the world I come from,” she said. Thanks to a crowdfunding campaign, she publishes her first book, Pakistan for Women, illustrated by him. The success allows him to publish a second work, riseon 100 iconic women, but also to launch Women Rise, a collection of 10,000 unique NFT portraits of women, which celebrates diversity in all its forms.

Released this summer, the artist’s third book is dedicated to “inspiring immigrants” across the United States. Syed Askari

Its impact: at each stage of sales, she donates part of the profits to associations promoting gender equality and access to education. Its long-term goal: to build a school dedicated to the metaverse in order to leave “no girl by the wayside”, and to instruct the 258 million children who do not go to school in these technologies. She also founded The Story of Mental Health, an organization dedicated to women’s mental health in Pakistan, India, Bangladesh and Nepal.

Emily Yang, artist

The influencer. Better known by her pseudonym Pplpleasr (“people pleaser”, literally and ironically “the one who makes others happy”, in reference to the personality she has long been), Emily Yang became an NFT artist by accident but is today one of the biggest names today. After losing her job as a digital artist at Apple during the pandemic, she starts creating virtual NFT animations to earn some money… and quickly gets noticed. She was notably ranked in the famous list of “30 under 30” of Forbesproduced an NFT for the cover of vogue Taiwan and another for the cover of the magazine Fortune.

Serendipity, a 30-second video created by Pplpleasr featuring DJ and producer Steve Aoki, was released for sale by Sotheby’s in the fall of 2021. Steve Aoki x pplpleasr-Serendipity.Sothebys

Its impact: his most famous NFT work, made for the Uniswap platform, brought in a whopping $525,000, and that money was used to found the Stand with Asians community, which aims to promote Asian creators. More recently, in collaboration with Skillshare, she launched an online training to teach artists how to compose their own NFTs and try to earn a living through digital works of art.

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The 6 women to absolutely follow in the new world of NFT

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