The artist Eric Garence sells his works in the form of NFT in store: “it’s direct access to the artist”

Accustomed to selling posters representing the cities of the Côte d’Azur and France, the artist Eric Garence now also sells his works in the form of NFT (unique digital token), in a shopping center in the Alpes-Maritimes.

The artist’s latest project Eric Garence is aimed at NFT enthusiasts but also and above all at those who don’t understand much about it.

To 42 years old, the creator posters representing the cities of the Côte d’Azur is getting up to date. NFTs, these digital files that can be bought on the internet, have been talking about them, sometimes in the form of debates, since their creation in 2017.

What’s the point of buying a digital file?

Eric Garence answers those who are asking this question by putting NFT on sale in the Capsule store in the Cap 3000 shopping center.

In this concept store, he offers a collection of twelve posters that he calls “totem”.

Eric Garence admits to thinking about a project related to NFTs since they appeared. “My works are already digital” he explains, “I make them on a graphics tablet“.

I come from La-Colle-sur-Loup, on the Côte d’Azur, the village of Yves Klein. This artist was nicknamed the master of the immaterial in opposition to Arman, master of the material. Klein painted the blue of the sky for example. And I always wondered what he would do with NFTs if he was still alive.

Eric Garence works in collaboration in particular with his hometownthe House Ours, Fragonard, Level or labello but above all, for three years, with the boutique Capsule at Cape 3000.

It’s a concept store that gives young digital companies from the Côte d’Azur the chance to have a physical place of sale.“, details the artist.

As for choosing which NFTs to put up for sale, “I put myself in the shoes of Madame Everybody, wondering what an NFT might look like if it were physical. It is therefore both technological and authentic but above all original: it requires the signature of the artist“. In the Capsule concept store, the idea is to come and choose your NFT and leave with it.

To keep the concept simple, Eric Garence decided not to use any technical words. “On the wall there is a little tutorial“, he says. The artist explains that an NFT is a unique digital file and the object linked to this file is a totem.

Nine totems are exposed in turn on a collection of twelve posters in all representing the cities of Paris, Nice, Saint-Tropez or even La Colle-sur-Loup. The price is unique: 149 euros. It includes an NFT and a physical totem that can be hung on a wall.

The person chooses their totem such as the port of Nice for example or the blue chair, goes home, creates their NFT wallet online and sends me their username and proof of purchase so that I can send them to them.

To As a comparison, a classic, material poster costs 24 or 35 euros depending on the format. NFTs are therefore more expensive, but they are unique.

In total, Eric Garence offers 10 NFTs by Totem (all numbered) or ten times the same poster only. It is therefore becoming rare and no other edition is planned.

This is direct access to the artist“, analyzes Eric Garence. And to resume: “once the NFT is at home, on your dematerialized wallet, you do what you want with it. You can sell it, at the price you want. It’s like an action!

Here is an example of a totem on sale at Cap 3000:

Faced with doubtful customers, the one who went to business school before embarking on art in 2015 explains: “the NFT is a unique digital file, which certifies the authenticity and provenance of a work. It is signed by me, there is traceability“.”I take the opposite view so that people understand what NFT is and can walk away with it.“he develops.

This project has already convinced the community of the artist. Followed by more than 10,000 Internet users on Instagram, Eric Garence has already sold each totem at least once since the launch of this concept on May 12. “I sold three blue chairs for example, and the town hall of La-colle-sur-Loup bought us the whole collection representing this city“. The very evening of the launch, “we had sold five in two hours to professionals and individuals who follow me“.

The purchase of NFT in a physical store is a first in France.

Eric Garence is already thinking of offering the experience to other artists. A discussion is underway for the street artist Caesar Malfi also sells his own collection of NFTs at Capsule.

To note: Cap 3000 has just been voted the best shopping center in the world.



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The artist Eric Garence sells his works in the form of NFT in store: “it’s direct access to the artist”


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