The link between NFT and companies explained at the Paris Blockchain Week Summit

On April 13 and 14, the Paris Blockchain Week Summit (PBWS) was held at the Palais Brongniart in Paris. Bringing together the finest of the global blockchain ecosystem, this show was an opportunity to discuss various topics related to this environment. We propose in this article to take up some of the arguments presented during this conference at the Palais Brongniart!

PBWS: the French blockchain event for the first half of 2022

First of all, a little catch-up course for those who haven’t heard of the Paris Blockchain Week Summit. To represent you themagnitude of the event, let’s go back to the figures achieved by the show. Indeed, it is nearly 3,000 blockchain professionals, 250 speakers, 100 sponsors and 100 media partners that Chain of Events, the organizer of the show, was able to bring together at the Palais Brongniart.

The program for these two days, preceded by the Paris NFT Day, met the expectations of those present. Indeed, the event revolved around 4 main issues what are companies and the blockchain, decentralized finance, the blockchain technological revolution and the close relationship between blockchain and regulation.

The Paris Blockchain Week Summit was therefore an opportunity for blockchain professionals to meet to discuss common issues, but also the development of their projects. Many conferences with quality speakers were able to cover almost all the major topics of the ecosystem and led to interesting debates on these technologies. For what interests us today, we are going to come back to some of the most convincing arguments as to the use of NFTs for companies.

NFTs, a new gateway for businesses

What should be remembered from this theme can be summed up in one word: community ! Indeed, the various panelists explained to what extent Web3 culture and NFT technologies are community tools beyond their innovative aspect.

In addition, Grégory Boutté, from the luxury agency Kering, expressed the real need for companies to embrace this culture in order to discover its codes. It’s necessary understand the challenges of these technologies and the digital property aspect they introduce to create a new way of consuming, focused on the user. Indeed, today, NFTs bring an identity layer to a digital product.

Let’s take the example of the Bored Ape Yacht Club, a very restricted group of NFT Bored Ape holders. Some people criticize the high price of NFTs in this collection, currently around 100 ETH for the cheapest. However, owning a Bored Ape is be part of a community of enthusiasts of Web3 technologies. The members of this group exchange tips, share innovative ideas and reflect together on business ideas to bring out. I had the opportunity to talk to some members of this group, who explained to me how much taking part in this community was essential for them. NFTs are therefore, in this specific case, but also for many other uses, a community belonging vector that you need to know how to use.

A need to explain the interest of these technologies

Among the conferences we were able to attend, the need for evangelization and informationconstantly came out. If you are reading this article, you are certainly in a learning process that can only allow you to better understand the challenges of these technologies. Informing about the potential of NFTs and explaining how they are a digital revolution will be essential for their wider adoption.

The Paris Blockchain Week Summit was packed with blockchain personalities and quality speakers. We were able to listen to the luminaries of this ecosystem discuss these topics of the future, for our greatest pleasure. In summary, it is necessary to understand the interest of NFT, especially on their community aspect. These tools are, according to the panelists present at the show, the next vectors to federate a community and propel a brand. Do not miss the edition of the Paris Blockchain Week Summit 2023 if you want to learn more about the evolutions of this ecosystem!

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Clement Cauffet

Passionate about innovation and disruptive projects, Blockchain technologies quickly caught my attention! I enjoy evolving in this bubbling ecosystem and discovering all its facets! Why not share this with you?

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The link between NFT and companies explained at the Paris Blockchain Week Summit


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