Beyer Chronometrie is the oldest Swiss watch sales company, it has announced that it has launched its first collection of NFT watches.
NFTs between tradition and innovation
After 262 years, the family business Beyer Chronometrie is entering new ground of innovation. In collaboration with FTSY8 Fictional Studio, a brand of the digital creative agency SiR MaRY, the famous Zurich watch boutique is launching a unique NFT collection, unparalleled in the world.
This strategy has paid off. The first 100 NFT watches were sold out after just seven minutes, the next public delivery will take place on June 29, 2022. In addition, the virtual pioneer of Swiss watchmaking visited the World Economic Forum in Davos. The project was presented by Beyer Chronometrie and FTSY8 at the Maison de la Suisse.
Beyer Chronometrie asked four designers from different fields to create a series of new virtual watches: Simon Husslein, designer and professor of interior architecture at HEAD in Geneva; Niklaus Hodel (aka “The Shoe Guy”), luxury shoe specialist; Ricardo Diaz, 3D artist who is also responsible for transcribing the virtual drawings in this company; and Florian Beck, digital specialist and man behind the project.
” Just because we invented watchmaking doesn’t mean we’re resting on our laurels. For 262 years, we have been looking for ways to combine tradition and vision. With the NFT watch collection, we have once again succeeded magnificently“, said René Beyer, CEO and owner of Beyer Chronometrie.
One more example that luxury watches and digital innovation can be cheap, it is in this same perspective that Tag Heuer launched a smartwatch function that allows you to display your NFTs.
In a different style, Hublot had launched its crypto-watch for wealthy hodlers.
The design of watches
It’s not enough to make a collection of NFT watches, they also have to appeal to demanding investors, generally accustomed to the technological jewels of major Swiss watch brands such as Rolex.
” For this project, we work at the intersection of watchmaking, technology, gaming, streetwear and fashion“, explains Philippe Meyer. ” There will be a very wide choice of NFT models with multiple variations that can be purchased on a dedicated platform. Rather than expanding its physical footprint, after eight generations of operations, the retailer has finally found boundless new virtual territory to explore.
This is indeed the beauty of web 3.0, without any limits and where everything is possible, everyone is free to contribute to the creation and improvement of this hyper-connected digital world.
In a maintenance on the Beyer siteHodel answers a question about our digital future: “ The trend towards greater online presence, in the form of meetings, shopping, games or social media, will cause users to think about how they want to present themselves digitally, or in the metaverse. How do I dress my avatar for a digital interview? How do I present myself when through my VR glasses, I walk with friends in a virtual New York in the year 2357? »
Beyer Chronometrie sets an example for many more traditional companies who refuse to see the expansion of web 3.0 and the place of digital in our world. It is essential that giants like Beyer continue to innovate in order to maintain their attractiveness.
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The oldest watch boutique in the world launches its NFT collection
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