Spring has opened its virtual store on Printemps.com and offers to win 30 NFT objects, unique digital works of art, by the artist Romain Froquet. The operation lasts six weeks from March 21, 2022. In addition, department store uses DressXan NFT marketplace to build a digital fashion wardrobe from Printemps collections.
—DRESSX (@dressxcom) March 19, 2022
30 NFT objects and a physical work of art
Printemps offers a virtual experience to its customers with a weekly draw to win an NFT, containing an exclusive digital work of art, produced for the launch of its new virtual store. At the end of the six weeks, an ultimate winner will be drawn to win the work of art, in its physical form. The virtual store allows you to discover the products in a very bright 3D universe. By clicking on the product, you can access its file and you can buy it online.
This operation is carried out with the Arianee technological platform, using the blockchain. For the occasion, 30 NFTs were created from the platform. Each NFT contains a unique animated digital work. The NFT is accessible from a simple link in the email sent to the winners by Printemps. Arianee’s virtual wallet gives winners the opportunity to store their NFTs securely from a space designed with Printemps.
The project was integrated by the mobile digital agency UserAdgents. Arianee has already collaborated with Paris Fashion Week or more recently with the Italian watch brand Panerai of the luxury group Richemont. Arianee has converted to the NFT rather than on the authentication of luxury products following the arrival of the Aura blockchain launched by the luxury groups LVMH, Prada and Cartier, a subsidiary of the Richemont group.
A group present both online and physically
The Printemps group was founded in 1865. It is positioned in fashion, luxury, beauty and lifestyle, with 16 Printemps department stores in France, owned and operated, and 9 Citadium stores. The group is also present in e-commerce with Place des Tendances, a fashion and beauty e-boutique acquired in 2013. Made in design, design platform on the internet purchased in 2019 and via website spring.com. Its flagship is the store located on Boulevard Haussmann in Paris. It is listed in the inventory of historical monuments,
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The Printemps brand wins NFTs for the opening of its virtual store
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