The rise of NFTs: the startup Winechain raises 6 million euros from big names in wine

After having initially collected more than 1 million euros in 3 weeks from winegrowers around the world last April, the start-up’s fundraising accelerated sharply during the summer.

The first independent NFTs platform created for major wine brands, Winewhain is a marketplace designed to adapt to the purchasing practices of new generations of consumers on a global scale. Launched in April 2022 by three experts on the subject – Xavier Garambois, former boss of Amazon Europe – Guillaume Jourdan, CEO of VitaBella in Paris and Nicolas Mendiharat, CEO of Palate Club in San Francisco – the initiative could see the light of day around the last quarter of 2022 with the release of the first wiNeFT (the official name of an NFT on Winechain).

” READ ALSO / The Moueix family invests in NFTs dedicated to great wines

A fundraising that reflects a growing market

As part of this fundraising, the Rouzaud family (Champagne Roederer, Château Pichon-Comtesse) and the Reybier family (Château Cos d’Estournel) are now joining Winechain alongside the Moueix (Videlot) and Perrin (Château de Beaucastel / Miraval).

Frédéric Rouzaud, CEO of Louis Roederer champagnes, said in a press release released today: “This investment reflects our desire to never stop innovating and to encourage innovation. In the vineyard, in the cellar, and in all the strata of our activity, our House is constantly in motion, listening to the times and constantly evolving uses. Winechain is for us a way to continue on this path and to go even further in proximity and dialogue with wine lovers”. Michel Reybier, owner of Château Cos d’Estournel, points out that “If the spirit of wine goes through respect for nature, we must not forget the new technologies that help us in particular to better promote it to future generations. Engaging today in the dynamics of blockchain and wineFT is for us a way to write our future while drawing inspiration from the past. The digital tools offered by Winechain will definitely play a major role in our ambition to strengthen the international dimension of our wines”.

In order to accelerate its technological developments, the startup Winechain has also welcomed the international fund FABRIC Ventures alongside all these big names in wine. Marx Mersch, one of the fund’s partners, seems to be betting a lot on a booming sector: “Winechain brings immutable Web3 traceability, transparency and accessibility to the world of wine, with the aim of opening it up to a whole new generation of wine lovers. The market for wine lovers is growing at a rate that is rapidly outpacing supply: estates are constantly looking to find ways to connect directly with their end consumers, different from those currently offered by multiple logistics intermediaries. By directly creating NFTs for each case of wine, estates will have seamless access to their customers, be able to store wines in perfect condition while they can potentially change hands, and be able to collect royalties from across the market. secondary. The Winechain team brings together all the necessary experience, from viticulture at the highest level to global logistics at Amazon and CMA-CGM, and has already started attracting the biggest names in the wine world to its platform even before its launch. “.

An announcement which, like the collaboration between Dom Pérignon champagnes and the sulphurous pop star Lady Gaga in October 2021, is likely to cause a stir.

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The rise of NFTs: the startup Winechain raises 6 million euros from big names in wine


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