To rewatch The Lord of the Rings, the best thing is to buy an NFT

Warner Bros has just announced that 10,000 NFTs will be sold. They will allow you to discover the Lord of the Rings in a long version.

Warner Bros announced yesterday that it has entered into a partnership with web3 company Eluvio. The idea is to launch two different series of NFTs. For fans, these non-fungible tokens will allow access to the extended version of the film in 4k while other owners will have access to augmented reality collectibles.

In his press release announcing the news, Warner Bros. ensures that “Lord of the Rings fans can now own, participate in and redeem an epic living multimedia experience that will no doubt surprise and delight them. » A surprising certainty when you know that the NFT market has been in great difficulty for a few months.

A first test sale

But Warner Bros seems confident and the group assures that it is going in the right direction with this “new standard of innovation in movie distribution by demonstrating the potential of Web3 for consumer engagement. » A total of 10,000 tokens will be sold under the name “Premiere Mystery Edition Common” while 999 others, rarer will be “First Epic Edition”.

In terms of prices, Warner Bros. has remained more than reasonable given that the edition of 10,000 copies costs “only” 30 dollars. As for the 999 “First Epic Edition”, they will be sold for $100 each by Warner Bros. NFTs will be on sale on Eluvio’s website from 6 p.m. this Friday evening.

This first experience for the Warner Bros group should not be the last. The feature film production company has licenses on many iconic dark room projects such as the recent Jokerby Todd Phillips. With its WB Movieverse initiative, Warner plans to launch more NFTs in the future.

For the moment the list of films concerned is not known, but the company could focus on the latest cinema releases and thus promote its film with NFTs. In a statement to the press, a spokesperson for Warner Bros announced that two more NFT drops are scheduled to take place. ” shortly “ .

NFTs: a struggling market

The choice of NFTs is however a daring bet for Warner. The company is indeed late in this extremely popular market a year ago, but which has since fallen from its pedestal. NFTs are not nearly as fashionable as a few months ago and fans of the saga The Lord of the Ringsmay not be present during this very first sale.

This life-size test should however be followed closely by other production groups. NFT related to a film had never appeared on the web3, so this premiere will be an opportunity to see how successful this arrival is.

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To rewatch The Lord of the Rings, the best thing is to buy an NFT


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