Ubisoft and NFTs: it is urgent to wait according to the boss of the gaming giant

U-turn, right! – Ubisoft regularly takes center stage when it comes to talking about the connection between NFT and the traditional game world. But this time, it is to reconsider certain declarations.

change of speech

After the project raving rabbits in voxels integrated into the universe of The Sandbox, Ubisoft was working on Ubisoft Quartz. The goal was to set up collections of NFTs, usable in the studio’s various games. But in a interview which has just appeared, CEO of Ubisoft Yves Guillemot has just cooled the ardor in a rather brutal way.

For him, the cart should not be put before the horse. NFTs can bring a lot to the gaming community, but everything is still under consideration.

We are very much on the cloud, on the new generation of voxels, and we are looking at all the features of Web3. Recent test results give us more insight into how it can be used and what we should be doing in the gaming world. So we are testing the waters with some games, and we will see if they really meet the needs of players. But, we’re still in research mode, I’d say.”

Yves Guillemot – CEO of Ubisoft

This way of presenting things is completely different from the discourse that was held until then, in particular by the former leaders of the game studio.

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Traditional Gaming & NFT

Is this slowdown linked to the outcry known by the various publishers, including Ubisoft, vis-à-vis “traditional” players who take a dim view of the arrival of NFTs in their favorite games? ? Nothing is said in this sense, but this parameter certainly plays a role.

The vice-president of Ubisoft’s Strategic Innovations Lab had also spoken on the subject. The announcement of the partnership with the Sandbox raised protests.

I think gamers don’t understand what a digital secondary market can do for them.»

Nicholas Pouard

Where some believe that Ubisoft recovers every penny possible through additional sales, the studio responds that the interest of the NFT is to keep possession of an object/character that can be used in various universes.

Be that as it may, the project of linking traditional gaming and NFT at Ubisoft is not dead. It will just take a little longer than expected before we can use non-fungible tokens in our favorite games.

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Ubisoft and NFTs: it is urgent to wait according to the boss of the gaming giant


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