Ubisoft claims it’s never really been so interested in NFTs

Enlarge / Brain Of Galaxy, meeting the brain of Ubisoft…

If you’ve been following Ubisoft’s relationship with the NFT space over the past year, you probably remember that its absurd release of quartz NFT in Ghost Recon Breakpoint was arrested in april after only a few months. At the time, however, Ubisoft said players should “stay tuned for more updates with platform features and future drops to come with other games!” »

In the months since, however, Ubisoft seems to have grown less enthusiastic about its future NFT plans. During a recent group Q&A session following a press event at Ubisoft’s headquarters in Paris (transcribed by GameIndustry.biz), CEO Yves Guillemot attempted to clarify that the company is “still in research mode, I would say, when it comes to NFT.”

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“We really look at all the new technologies. We’re very cloud-centric, next-gen voxel, and looking at all web3 capabilities. We recently tested a few things that give us more insight into how it can be used and what we should be doing in the gaming world. We are therefore testing certain games, and we will see if they really meet the needs of the players.

The section on “meeting players’ needs” is particularly interesting in the wake of Ubisoft’s use of NFTs in Breakpoint. In the months following Ubisoft’s donation of thousands of usable NFTs for the game, a Ars Analysis found only 96 successful second-hand sales for these in-game items on Objkt and Rarible (the only two marketplaces where such sales are allowed), with prices typically measured in the equivalent of tens of dollars. These third-party transfers were sold as one of the main use cases for NFTs in the first place, so the lack of sales shows how little interest players had in Breakpointof the implementation of the NFT.

Looking back, Guillemot said “we probably weren’t good at saying we were doing research”, suggesting it was always intended more as a toe-dipping experiment rather than a major investment in a new one. exciting technological playground. This restraint, however, was not communicated when Ubisoft launched its Quartz NFTs last December.

At the time, the company described the effort in a press release as “the first building block of our ambitious vision of developing a true metaverse”. At the time, Ubisoft also discussed long-term plans for blockchain to “truly make gamers stakeholders in our games… putting back into their hands the value they generate through the time they spend, the items they buy or content they create online.

Now, however, Guillemot is talking about NFTs as just another in the long line of wacky tech modes that Ubisoft likes to play with when they’re new:

“As a company, we moved to VR early, to Wii early – we’re always trying new things,” he said. Sometimes it works, sometimes it doesn’t, but it’s always to make sure that we can bring a new experience to players that will be innovative and interesting. The goal of business is always to create the best experience, and new technologies are always good for that because there is less competition and people are more interested in trying new things on new technologies. »

The weirdest part of Guillemot’s NFT remarks came when he spoke as if Ubisoft hadn’t launched its first NFT experience yet. “We should have said we’re working on it, and when we have something that gives you a real advantage, we’ll bring it to you,” he said. “Exploring does not mean launching. »

While we agree that exploring doesn’t mean throwing, we would say that Ubisoft actually launched NFTs in Breakpoint last December. The fact that Guillemot is now saying that Ubisoft expects to have “something that gives you a real advantage” above all further away The “launch” tells you everything you need to know about how quickly the company’s sentiments on NFTs have changed.

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Ubisoft claims it’s never really been so interested in NFTs

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