Usher x Rémy Martin 1738 – A Taste of Passion: A unique collaboration for an NFT series created by artificial intelligence


wine-spirits

Usher x Rémy Martin 1738 – A Taste of Passion: A unique collaboration for an NFT series created by artificial intelligence



The house of Cognac Rémy Martin has unveiled its plans for Web3 by announcing a partnership with the American superstar Usher.

Founded in 1724 near Rouillac and now based in Cognac, Rémy Martin, owned by Remy Cointreau, has specialized over the years in the production of Fine Champagne cognacs, a blend of eau-de-vie from premier cru Grande Champagne and eau-de-vie from the second cru Petite Champagne.

Often victim of their history and their traditions, the big prestigious houses struggle to innovate and to capture new trends and new technologies. Here, Rémy Martin is taking his first steps into Web3 and the world of NFTs (Non Fungible Tokens) and has decided to make a big splash by teaming up with singer Usher to promote this new, unprecedented experience.

A rare, exclusive, never-before-seen process put in place by Rémy Martin: the artist was asked to describe the Rémy Martin 1738 Accord Royal cuvée – characterized by notes of toast, vanilla and brioche – using his own vocabulary. musical. This information then fed an artificial intelligence (Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training) which generated an unprecedented work declined through a series of NFTs as well as on an exclusive Usher x Rémy Martin 1738 Accord Royal bottle. This is accompanied by a multi-sensory experience “A Taste of Passion”with tasting session in Las Vegas, location of the 25th anniversary of the release of the album “My Way”.

“This bottle is a first for the spirits industry in the way the technology has been used and provides spirits enthusiasts and Usher fans with a rare collectible they will cherish forever. […] “For nearly 300 years, excellence has been at the heart of Rémy Martin, and through this partnership, we have reached an incredible milestone, where we see a brilliant breakthrough at the intersection of art, fine cognac and technology “ Amaury Vinclet, World Executive Director of Rémy Martin

“I’m an artist at heart, so turning an abstract sensory experience like taste into something visual really spoke to my creative process. » Usher.

A total of 50 bottles will be sold in limited edition and will be available for purchase only through the site blockbar.com, July 29. Count 0.24ETH (approx. $500) to acquire one of these NFTs.

Photo credits: © Rémy Martin 1738



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Usher x Rémy Martin 1738 – A Taste of Passion: A unique collaboration for an NFT series created by artificial intelligence


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