Animal Concerts Takes Over The Metaverse With Snoop Dogg, More

Animal Concerts is creating next-gen experiences for concerts online and in the Metaverse! Since its token launch on March 29, ANML has been featured as number one on CoinMarketCap’s list of trending cryptocurrencies and among the top three winners, positioning the ANML token as one of the most popular cryptocurrencies in the world. .

Known for working with musical artists, such as Alicia’s Keys, Future, Busta Rimes, Diploma, Meek Mill and Gunna, Animal Concerts helps established and emerging artists on their journey to NFTs and other crypto-related projects. These superstars are thus brought to the Web3 to perform in front of a potentially unlimited global audience. Additionally, Animal Concerts continues to expand its arsenal by acquiring a wide variety of intellectual property, which will be used to create a growing library of content. It features Keys’ next rare and exclusive NFT drop and the internet’s most famous French Bulldog, Izzy the French.

“We are democratizing concerts,” says Colin Fitzpatrick, company CEO and longtime marketing, sales and technology consultant for brands including Dell, Salesforce, HubSpot and Oracle. “You no longer have to be the lucky person who gets to see your favorite band if they come to your town. With Animal Concerts, artists come to you. By filming these performers in 3D and using a headset like an Oculus Quest, we can deliver an extremely personal yet completely immersive shared experience. This is a game changer for many.

On March 29, Animal Concerts hosted a Token Generation Event (TGE), which successfully launched its native token “Animal”. Like other Project Tokens, it will initially establish Web3 value before being used to access behind-the-scenes content, early ticket sales, future NFT drops, IRL and online community events, customizable products, to downloads and other utility incentives. The Animal token launched several top exchanges simultaneously: Bitmart, Huobi, Gate.io and Uniswap.

The launch event was followed on April 1 by the exclusive release of a new song via The Avila Brothers Music Group/BMG. The track, titled ‘A Hard Working Man’, featured a hip-hop legend Snoop Dogg and country music icon Billy Ray Cyrusbacked by executive producers Animal Concerts. The Avila brotherswho created the masters of song, is responsible for hit albums and singles, Bailiff for Janet Jackson, Gwen Stefani and much more.

Snoop and Cyrus’ new track is a humble but proud ode to American industrialism and worker solidarity, with a nod to America’s rapidly changing technological and economic landscape.

The Grammy Award-winning Avila Brothers teamed up to produce the track with Bernard Alexander, a rap music industry legend and major entrepreneurial visionary and creative strategist of early Web3. Alexander teamed up with The Brothers — who wrote the track before the COVID-19 pandemic — and brought it to Snoop and Cyrus, who created what is sure to be a pop music juggernaut.

“Instead of going to a record label and selling it the traditional way, Bernard partnered with us,” says Dublin-born Fitzpatrick. Animal Concerts — as much a Web3 metaverse platform as it is a global entertainment company — now owns the perpetual rights to the song. This is significant in the wake of COVID-19, as it has halted touring for many acts, leading to the loss of crucial revenue streams for musicians — especially as paltry earnings from streaming services continue to plummet.

Animal Concerts is not the first player in the virtual concert game. Both Ariana Grande and Travis Scott played in Fortnite’s open-world video game metaverse, generating tens of millions of dollars each. Likewise, Snoop himself recently partnered with Gala Games, where his NFT music generated around $40 million. Musicians and other top artists are beginning to sniff out a potential revolution for the long-beleaguered music industry. And Animal Concerts wants to hold their hand.

“Even though we’re Animal Concerts, we’re really Animal Entertainment,” says Fitzpatrick, a former DJ and event promoter. “Whether it’s music, movies or comedy, that’s where we want to be. We also want to be metaverse agnostic. Not only are we building our own metaverse, we intend to be present in all established virtual worlds, and partner with all major emerging metaverses. Who knows which space will emerge as the first space? Whether it’s Decentraland or The Sandbox. Sure, Mark Zuckerbergwhich recently changed the name of Facebook’s parent company to Meta, is staking the future foundations of its multi-billion dollar business on the Metaverse.

The native Animal token (an ERC-20 token), currently built on Ethereum and linked to Polygon and Binance, plans to connect to other chains in the future. For now, it can be used as currency to purchase NFTs and NFT Tickets while interacting with other fans, friends, and artists. It can also be used to vote to allow fans to participate in the concert process. Fitzpatrick sees this as a natural evolution from the ticket stubs you keep in a box from concerts you’ve attended in the past. These digital tickets are NFTs and are stored in your Animal Wallet on the blockchain – public to those who see it – allowing you to connect shared experiences.

“Kids today are more excited to show off the sneakers on their metaverse avatar than the Nikes their dad bought them last week – they have a very acute value for digital assets,” adds Fitzpatrick .

Animal Concerts also hopes to solve the biggest problem in the Web3 world: customer acquisition. There are few things like seeing your favorite musical artist for the first time as a call to action. It’s also worth noting that virtual sites don’t need to obey the laws of physics or adhere to maximum occupancy mandates or public safety concerns, although this is still crucial in real life. .

Grande’s Rift Tour performance in Fortnite – which saw her mingling with fantastical llama creatures and climbing a floating staircase to the sky made of light – drew more than 78 million in-game viewers. She won around $50 million by selling the game’s digital assets, which is raising some serious eyebrows in the music industry. Animal concerts are the catalyst for this to happen. The potential for uniquely integrated advertising spaces, in-game (show) purchases, and collaborative brand sponsorship is also limitless.

“How many people can you put in a stadium? Fitzpatrick asks rhetorically. “50 to 80,000? How many people can you fit into the metaverse? Millions.”

The Animal Concerts token is available for purchase on three leading exchanges: Huobi, Gate.io, and Bitmart. Additionally, ANML can be found on several other CEXs and DEXs. Read their buying guide for step-by-step instructions on how to become an ANML token holder.

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Animal Concerts Takes Over The Metaverse With Snoop Dogg, More


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