There is a sort of invisible boundary between Web2 companies and the new Internet version Web3 developing. And even if it is sometimes difficult to identify, it is nevertheless a question of deep incompatibilities almost impossible to resolve. A reality of which the best example is undoubtedly the current confrontation between the NFTs market and the giant Apple. This about its willingness to charge an exorbitant commission on all transactions going through its app Apple Store.
Being surprised by this situation can demonstrate a somewhat naive side. But it must be understood that a 30% commission may seem “normal” in the traditional economy. But whatshe is simply obscene in the NFTs sector where even the Opensea leader does not claim a tenth of this sum from its users. All the more so if we consider that this tax applies both to all purchases made in the App Store and to all funds spent while using it. And it doesn’t seem to be heading in the direction of an amicable settlement…
Apple vs NFT – An even more locked down App Store
This affair is already considered by some as a losing battle for the NFTs market. Because facing the young actors of this ecosystem stands the Apple giantwhich has always specialized in locking down its products and features. A policy that the company obviously wants to confirm and toughen up against what it sees as attempts to circumvent the boundaries of its App Store application.. This with the help of embedded links allowing its users to escape the 30% fee applied on everything that moves.
Indeed, new modifications have just been added at the beginning of the week in the latest update of the internal policy of its essential App Store. With a part specially dedicated to applications related to non-fungible tokens (NFT). And as much to say that things are not getting better in the field.
” Apps can use in-app purchase to sell non-fungible token (NFT) related services, such as mint, listing, and transfer. They can allow users to view their own NFTs, provided that this property does not unlock application functionality. They may also allow users to browse NFT collections owned by others, as long as they do not contain buttons, external links or other calls to action that direct customers to purchase mechanisms. other than app store in-app purchase. »
A decision that further locks in the room for maneuver of projects related to NFTs already almost non-existent in the App Store. But is it really a surprise? Because who could believe that the Apple company would let the applications it hosts in its store offer services outside its borders. And regardless of whether adding these features is an attempt to energize a moribund non-fungible token marketright in the heart of this bear market.
But does the NFTs market really need the App Store to develop? A question worth asking. Knowing that this very young ecosystem already has its own internal excesses. As the progressive cancellation of copyrights on more and more platforms as in the recent case of the current blockchain leader Solana, Magic Eden. Because problems don’t always come from outside…
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Apple – Hide this NFT I can’t tax! – CryptoNews
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