While the crypto sector is going through a sad period, cryptocurrencies continue to be talked about. Despite the reluctance of financial institutions, a little more investors are adopting them every day. After music and fashion, bitcoin is making its way into luxury watchmaking. Today, Breitling joins two other colleagues in accepting payment for purchases in cryptocurrencies.
A paid partnership with BitPay!
When you are told that cryptocurrencies are taking up a little more space in everyday life, it’s not a joke. Indeed, since their expansion, digital assets have become an integral part of almost every field of activity. Between music, fashion, cinema and many others, more and more people are interested in cryptos. Despite the bad reputation that some attribute to them, the advantages of these assets are not just a pipe dream.
The development of the crypto sector is pushing companies to review their strategies. Indeed, since several people hold the cryptos, adding them to the payment method greatly facilitates transactions. The luxury watchmaker Breitling understood this and announced on June 28 that it now accepts payments in cryptocurrencies. Its customers can now buy its bracelets and wristwatches using the cryptos.
According to the supplier’s website, the watchmaker accepts many cryptos including: bitcoin (BTC), Dogecoin (DOGE), Ethereum (ETH), Bitcoin Cash (BCH), Wrapped Bitcoin (WBTC) and Litecoin (LTC). ). But that’s not all ! It also accepts payments in five stablecoins : USD Coin (USDC), Gemini Dollar (GUSD), USDP, as well as Binance USD (BUSD) and Dai (DAI).
Basically, if you are interested in any of the brand’s products, you can get hold of them by paying directly with any of the cryptos mentioned above. To make this possible, the watchmaker has partnered with one of the largest international cryptocurrency payment service providers, BitPay. Known worldwide, the platform has already collaborated with other brands.
Luxury watchmaking is increasingly adopting bitcoin and cryptocurrencies
Breitling’s decision to integrate bitcoin and other cryptocurrencies as payment methods is a good idea. However, remember that the supplier is not the first luxury watchmaker to embark on the adventure. Indeed, Tag Heuer took the lead in mid-May. The watchmaker announced last May that it now accepts crypto payments in the United States for all online purchases on its website.
A month later, it added a new feature that turns its Connected Caliber E4 smartwatch into a non-fungible token (NFT) viewer. The latter allows users to enjoy their digital art collections with verified proof of ownership. After the Swiss watchmaker, another from the same country has followed the trend. Hublot announced on June 21 the release of 200 limited-edition luxury watches that customers could pay for in cryptocurrency via BitPay.
Thus, bitcoin is gradually becoming part of luxury watchmaking. At the time of writing, a high-end Breitling watch was worth around 2.5 BTC. Bitcoin is currently trading at $20,797, down 1.36% in the past 24 hours, according to data from CoinMarketCap.
Bitcoin is gaining momentum every day. After adoption by some governments, major brands are following suit. Luxury watchmaking is gradually adapting to the use of cryptocurrencies. First Tag Heuer, then Hublot and now Breitling. Who will be the next one ?
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The world is changing and adaptation is the best weapon to survive in this undulating universe. As a crypto community manager at the base, I am interested in everything directly or indirectly related to the blockchain and its derivatives. In order to share my experience and make known a field that fascinates me, nothing better than writing informative and relaxed articles at the same time.
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Bitcoin (BTC): Luxury watchmaker Breitling now accepts crypto payments
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