Cardenas Markets To Deploy Cryptocurrency Machines

Cardenas Markets customers will soon be able to collect cryptocurrency while shopping.

The Hispanic grocery chain is partnering with Bitcoin ATM and digital currency machine (DCM) operator Coin Cloud to roll out DCMs to stores in its western tri-state market area, enabling customers to use money to buy, sell and exchange Bitcoin, Ethereum and more than 40 other digital currencies. To store their cryptocurrency, buyers use DCMs in tandem with the Coin Cloud Crypto Wallet app and other digital currency-enabled mobile wallets being transacted.


Buyers store cryptocurrency purchased through a DCM in the Coin Cloud Crypto Wallet app or other mobile wallets compatible with the digital currency transacted. (Image courtesy of Coin Cloud)

Cardenas, based in Ontario, California, operates 59 stores in California, Arizona and Nevada.

“We are excited to bring cryptocurrency capabilities to our customers through Coin Cloud’s DCM network,” Prabash Coswatte, COO of Cardenas Markets, said in a statement. “With this unique offering, we continue to deliver on our commitment to meet the ever-changing needs of our customers, especially in today’s digital world.”

Las Vegas-based Coin Cloud cited a recent Morning Consult study that found that American Hispanic adults have adopted cryptocurrency at a higher rate than the general adult population, turning to digital currencies for payments rather than investments.

The most popular digital currency is Bbitcoin, which is also widely regarded as the first cryptocurrency. Essentially a digital file stored in an e-wallet application on a computer or mobile device, Bitcoin value can be sent to and from digital wallets, and transactions are recorded in a public blockchain list.

“Offering the most authentic offers and the freshest products, Cardenas Markets stores now offer the ability to buy and sell digital currencies with real money starting right here in our Las Vegas home,” said Coin Cloud CEO Chris McAlary. “Known as one of the nation’s largest grocery chains serving the Hispanic community, we are excited to provide digital currency to their customers, including me as a loyal Cardenas customer.”

Coin Cloud has previously targeted food retailers as sites for DCMs. Last September, the company announced it was placing 500 DCMs in customer retail stores served by distributor United Natural Foods Inc., with the option to increase that number to 4,000 UNFI retailer locations.

“We really appreciate working with UNFI because they share our vision of making new products and services accessible to everyone,” McAlary commented at the time. “Like Coin Cloud, UNFI is an industry leader and a pioneer in what they do. We are honored and delighted to have our machines in 500 of their retail and wholesale outlets and look forward to expanding our relationship.

Overall, Coin Cloud operates over 5,800 DCMs in the United States and Brazil. Other digital currency offerings include Bitcoin Cash, Litecoin, Dogecoin, Shiba Inu Coin, Ethereum, and a range of stablecoins and DeFi tokens. New coins added recently include Cardano, Nano, SushiSwap, Algorand, Polygon, OMG Network, and ApeCoin.

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Cardenas Markets To Deploy Cryptocurrency Machines

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