For the past two years, companies specializing in the field of cryptocurrencies have been able to conclude contracts with sports clubs. Thus, the proximity between sport and digital assets has grown considerably in recent years. It is within this framework that the fighters of the Ultimate Fighting Championship (UFC) will receive their supporter bonuses in bitcoins (BTC) thanks to the organization’s partnership with Crypto.com.
Engage fans and reward fighters
The top three fighters in the pay-per-view (PPV) event will soon receive a fan bonus which will be donated to them by the official partner of the UFC: Crypto.com, the cryptocurrency exchange. There will be three fan bounties in BTC in total, ranging from $10,000 to $30,000. It should be noted that fans around the world will be able to vote for the evening’s bonuses on the official Crypto.com website on the day of the event.
The first BTC bonus for fans will be introduced at the upcoming UFC 273: Volkanovski vs The Korean Zombie, which takes place on Saturday. The BTC bonus for fans will be added to the traditional night fight and performance bonuses granted to UFC athletes.
Satisfied with the new partnership with Crypto.com, UFC President Dana White said that “This new bonus for fans is great news. It’s a great way to involve the fans more in our events while rewarding fighters for their performances”.
Some partnerships between clubs and cryptocurrency companies
As a global sports brand, the UFC was one of the first to integrate cryptocurrency-based promotions and even signed a sponsorship deal with 175 million dollars with Crypto.com in July last year.
UFC fighters, like stars of the US National Football League, have also opted for cash checks. payment in BTC and other cryptocurrencies rather than fiat currency payments. The major mixed martial arts sports company has also been betting big on non-fungible tokens (NFTs), as it launched its first official NFT in November last year.
Besides the UFC, other major sports organizations, such as Formula 1, the National Basketball Association, and several professional soccer clubs around the world, have integrated cryptocurrency companies as major brand partners in recent years.
Partnerships between major sports clubs and companies specializing in the cryptocurrency sector have increased over the past two years. In this context, UFC and Crypto.com have found a new way to arouse the interest of fight fans on the one hand and to reward fighters on the other hand.
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Crypto.com and the UFC will offer bitcoin (BTC) bounties to sports fans
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