Companies that operate in the field of cryptocurrencies are determined to grow in popularity. To do this, they do not hesitate to sign partnerships with top athletes. The latest is the partnership between Lionel Messi and the platform of “tokens for social” Socios.com. It’s a multi-year deal that’s set to net the Paris Saint-Germain striker $20 million.
Lionel Messi has become the global ambassador of the Socios.com platform. Its mission is to promote the new cryptocurrencies of the platform. These are intended to strengthen the bond between fans and the world of sport. Messi will introduce his 400 million followers to the benefits of tokens for supporters. The goal is to create a connected, more active and more autonomous digital community within the world of sport and its various entities.
This partnership will last at least 3 years. The deal includes Messi’s presence in Socios.com’s new TV campaign. The company welcomed Messi with a video that summarizes the Argentine’s big career and shows his many titles and awards.
Messi said this: “I’m proud to be an ambassador for this platform. The goal of this partnership is to create a future full of interaction possibilities for fans around the world. »
Alexandre Dreyfus, founder and CEO of Socios.com, also spoke after signing the contract. “It is rare to see a talent like Lionel Messi appear. He is capable of making football special for the fans. I look forward to collaborating for a future in which fans can be more active alongside their teams. The path traveled in recent years is long. But, if there’s one thing fans know, it’s that with Lionel Messi in our squad, nothing is impossible.”did he declare.
What is a social token?
A social token is a crypto that allows its owner to access a service that sports organizations provide to their supporters through the Socios.com application.
To understand better, the token for socials is the key to a modern version of the classic support program. This program does not require a subscription or renewal. You only pay once. For the first time, fans have the opportunity to participate in team decisions by taking part in polls and exclusive experiences like the one that took place on April 25, 2021 at the Estadio Wanda Metropolitano, where 26 fans of the Rojiblancos played a football match in the stadium.
Social tokens are among the tools on which the future of sports is based. The 2021 Sports Sponsorship Barometer, released by SPSG Consulting last month, placed these cryptos as the second most influential source of revenue generation in the sports industry over the next five years.
Source: Crypto Briefing
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Lionel Messi is the new ambassador of the Socios.com platform
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