New Research Reveals Growing Interest In Cryptocurrency Regulation And Need For Trustworthy Storefronts

YouGov research shows potential crypto buyers are more interested in levels of regulation and proven returns

New crypto brand, ETHAX, launches with regulation, licensing and lowering barriers to access central to its mission to make cryptocurrency accessible to everyone

LONDON, May 05, 2022–(BUSINESS WIRE)–New research has found that lack of regulation and unproven returns help deter 75% of adults from investing in cryptocurrency. This was to be expected given that 99.9% of cryptocurrency projects are unregulated. Enter ETHAX: the new cryptocurrency firm that is fully licensed and regulated to provide key services in the crypto space. These services include converting money into cryptocurrency and vice versa as well as managing clients’ private digital wallets. The ETHAX token was launched earlier this week, Monday May 2, on the Probit exchange.

The YouGov survey, which took place in April 2022, asked 2,116 adults in the UK about their interest and preferences in cryptocurrency. This revealed that a lack of regulation compared to other investments and unproven returns are the reasons why three-quarters of respondents [75%] chose not to invest in cryptocurrency in the future. Combining unparalleled machine learning technology, secure regulation, and easy entry and exit levels for all, ETHAX is revolutionizing the crypto market and leading the charge to open the world of cryptocurrency to the public, and providing easy-to-use tools for anyone looking to take control of their own assets and finances.

The new research is significant because the value of the global cryptocurrency market is expected to increase by more than 58% over the next 5 years to reach US$32.42 trillion by 2027. With the increase in investment and understanding of digital assets, it is becoming increasingly important for cryptocurrency brands to offer a trusted and regulated approach to new users who are tempted to experience the changing financial landscape but are not do not wish to compromise the security of existing financial assets. In the YouGov Omnibus survey, it was found that a third [32%] adults would be more likely to invest in cryptocurrency if it was on a regulated exchange and the potential returns were proven. Regulation of crypto brands has been a notable concern for potential buyers, as the crypto audience extends not just to financially conscious adults, but anyone with a disposable income who wants to see a strong return.

Dan Da Rosa, CEO and co-founder of ETHAX says: “We have always known that there is enormous potential for a crypto brand that infuses legitimacy, quality and accessibility into the heart of its services and products, and this research shows that there is a much-needed alternative to non-branded brands. regulations alienating potential new investors from the industry. .

“We are excited to launch a unique licensed and regulated platform that opens up the crypto market to new investors while providing a trusted, technology-driven business platform.”

In the same survey, 35% of respondents aged 18-34 said they would not invest in cryptocurrency because it is less regulated than other currencies. This demonstrates a growing audience of young, financially independent people who understand the importance of licensing and regulation in investing in digital assets. With values ​​shifting, regulation of cryptocurrency brands will be a key motivation in the coming years to maintain an industry swell and brand success rather than unlicensed brands, which are inherently off-putting. potential investors.

ETHAX’s regulation is key to all of its services in the pipeline for the coming year; including a decentralized exchange, a mobile crypto wallet, simple cryptocurrency buy/sell mechanisms, and an advanced machine learning digital asset trading platform. A community-driven, decentralized financial platform, ETHAX’s technology is market-leading with the aim of simplifying the entry-level process for consumers and creating a seamless trading platform for experienced traders. and novices. The quality and clarity of ETHAX’s products extends from regulation and technology to how each service will operate seamlessly to allow ETHAX users to take charge of all aspects of their crypto journey.

ETHAX was founded in 2021 by a world-class team with careers spanning decades in leadership roles across technology, finance, crypto, legal, digital assets and gaming by chance. ETHAX launched its ETHAX token on the Probit exchange this week, with other products including the ETHAX Swap exchange, the ETHAX mobile wallet and the ETHAX Trader platform set to join the ETHAX token later this year. Learn more about the token launch here.


All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,116 adults. Fieldwork was undertaken between April 21 and 22, 2022. The survey was conducted online. Figures have been weighted and are representative of all UK adults (aged 18+).

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Dimoso on behalf of ETHAX
Jessie Galman, +44 207 033 2660
Lisa Bennett, +44 207 033 2660

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New Research Reveals Growing Interest In Cryptocurrency Regulation And Need For Trustworthy Storefronts

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