Outside Starts Outerverse To Rival Metaverse TechRadar

Outside Interactive Inc., an outdoors-focused media and technology company that publishes, among many titles, Outside magazine, today unveiled its plans for the Outerverse, which it described as “an alternative to the Metaverse focused on adventure and well-being”.

According to a press release, “Outerverse represents the first full foray into Web3 technology by a major mainstream media company. Rolling out over the course of 2022, the platform will consist of three main parts: an NFT marketplace (Outside.io), a community-driven creator platform, and an Outside brand loyalty token. All elements will be built in partnership with blockchain innovator SuperLayer.io. NFTs, or non-fungible tokens, are digital assets that represent real-world objects such as art or music.

“The emergence of NFTs, cryptocurrencies and Web3 systems is a game-changing development for the media,” said Robin Thurston, CEO of Outside, in a written statement. “Our vision is truly bold: we want to harness these new technologies to bring the next generation of adventurers outdoors, and we want to infuse blockchain culture with the values ​​that our subscribers hold dear. Big Tech wants you to live a virtual life; we create experiences and content that will help you live a real life. The Outerverse is a place where technology exists to fuel adventure, inclusivity, and sustainability.

In early June, the company is planning the release of a limited-edition NFT called the Outerverse Passport. “Starting today, subscribers can sign up at Outside.io to be notified when they can purchase the Passport, a one-of-a-kind digital artwork that offers real-world benefits as well as early access to keystrokes. outside NFTs as well as dozens of well-known influencers, brands and non-profit partners,” the company said in a press release.

Outside will then collaborate with artists to produce collectibles that celebrate its audience’s favorite athletes, destinations and races, with a portion of the proceeds going to organizations working on sustainability and diversity, equity and inclusion.

The company said the Outerverse will be built on the Solana blockchain, whose proof-of-stake approach uses less power than competitors.

“Outside will also calculate, report and neutralize 100% of the Outerverse’s footprint – in addition to the steps already taken to make the entire company carbon neutral by the end of 2026. And 20% of revenue net from the sale of each new NFT will be distributed to a select group of nonprofit partners,” the company said in the press release.

“The NFT initiative is just the first step in a roadmap that will redefine many aspects of our business,” Thurston said. “The Outerverse will also provide a platform that will allow creators to publish content to a very large audience and directly benefit from the engagement and revenue they generate. It will be a home for the world’s best storytellers and artists, with over 10 well-known creators and athletes already on board to co-create and co-own this new ecosystem.

This article was first published by BizWest, an independent news agency, and is published under a license agreement. © 2022 BizWestMedia LLC.

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Outside Starts Outerverse To Rival Metaverse TechRadar

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