will be the official partner, for the second consecutive year, of the 2022 Ballon d’Or ceremony

The Ballon d’Or is football’s premier individual award ceremony and has been a mainstay of world sport for 66 years.

The 2022 edition will be held at the Théâtre du Châtelet in Paris on the evening of October 17, with stars of world football, many of whom currently play at partner clubs, hoping to win the coveted prize.

The partnership with the Ballon d’Or is a no-brainer for the brand, which has found its place at the heart of international football and cultivates a passion for football. More than 170 major sports organizations, including many top teams in Europe and Latin America, have partnered with to bring new experiences and opportunities to their fans through Fan Tokens.

Fan Tokens are digital assets that allow fans to be part of vibrant communities where participation in games, polls, predictions, and more provides access to targeted fan rewards, such as official merchandise from the club, VIP tickets, and unique and memorable experiences.

This partnership provides the brand with valuable visibility at one of the most prestigious events on the football calendar.

Through this partnership, aims to highlight the benefits of its platform to a global audience, with an extended rights and activations plan that includes the display of the logo at the Théâtre du Châtelet, on both carpets red and on the backdrops of international television channels, the mixed zone, the press conference and the reception area.

Targeted activations to highlight the benefits of owning Fan Tokens and being part of this vibrant fan community, with rewards including multiple benefits.

An evening among the stars

A Fan Token holder and a guest of their choice will have the opportunity to attend the event and take their place among the elite ranks of the football world.
This unique experience will be documented in a film that will be shared on the Ballon d’Or social channels, recreating the “ golden evening ” of the Fan Token holder who will have met the football stars. On top of that, will be rewarding a few lucky Fan Token holders with VIP tickets to the event.

Alexandre Dreyfus, CEO of, said:

“We are delighted to be associated once again with the Ballon d’Or, which gives us the opportunity to promote our brand at the most prestigious annual event in football. Millions of fans use, and exposure of this magnitude allows us to introduce our platform to millions more fans.” counts soccer giants FC Barcelona, ​​Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid among its customers and many other top European teams. Besides football, features the biggest names in UFC MMA, major Formula 1 teams, several esports organizations and over 70 major US sports franchises from the NBA, NHL, NFL and of the MLS.

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